Both qualitative and quantitative research generate significant amounts of text. Researchers use coding to analyze the data collected. Survey questions that allow participants to express their opinions in their own words freely are called open-ended questions. The responses, known as verbatim, often provide rich data for insights. However, open-ended questions also have certain limitations.
- Participants would not take the pain to write a meaningful response or, at a time, do not even prefer to write anything.
- Unsatisfactory data can also be caused by factors such as subject knowledge, the length of the questionnaire/ survey, and the number of open-ended questions.
The researchers are now more evolved and making participants more engaging by working on questionnaire format, adding interesting questions and storyboards to enhance active participation, whereas ‘tagging or ‘Coding’ each open-ended answer with one or more codes helps capture what the answer is about and successively summarize the results of the complete survey adequately.
At Ekitai, we understand that software or machines cannot replace the unique value of human intelligence and analytical skills; hence, we have highly analytical and experienced coding experts who process verbatim response translations across 120 languages annually. Our team of linguists and data coders, with their wealth of experience and skill in sectors such as financial services, healthcare, information technology, and behavioural science, are here to assure you that your data is in the best hands.
